Simply put, Peruvian Pima cotton is the world's best.
Thanks to perfect growing conditions in the sunny coastal valleys of northern Peru, this Pima cotton has a long-staple length, which accounts for its beautiful soft hand, brilliant luster, and long-lasting durability. Unlike other cottons, Peruvian Pima is harvested by hand which results in a less damaged fiber and a wonderful white shade that absorbs colors better than any cotton in the world. It is also highly resistant to pilling enabling a longer life of the fabric.
The longer the staple, the smoother the feel, and the higher the quality. It's no wonder why Peruvian Pima cotton is used in the fashion industry by many contemporary brands around the world.